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With the worldwide hype about the social networking site called Facebook, you surely have not missed hearing about it unless you already have an account on it. Launched in the year 2004 and with 500 million users by the year 2010, the story of its origin stems from a colloquial name of books that were distributed by the university administrations in US. Today, it is one of the largest social media networking sites. While it gives opportunities to individual for creating a virtual mesh of contacts, it helps the businesses to reach out to a huge number of potential customers.

Since businesses have brought in their online presence, they have used this platform to propagate their business further. The companies create unique Facebook pages, which complements their profile. If you want to create a Facebook page for representing your company, you can either create a page by using the application – Facebook markup language or can get your page designed with the applications that are provided by software companies to create custom Facebook pages.

Rather than using the markup language, creating custom Facebook pages is beneficial for you as they are taken as the company’s face or identity. Therefore, you should be able to add certain applications that would make your page unique and distinct from the others. By creating custom Facebook pages a company can not only make their profile interesting and user-friendly but can also attract potential customers. Below are some of the benefits of creating custom Facebook pages:

1.Custom Facebook pages acts as a virtual store in a powerful platform. As Facebook accounts for about 35 percent of Internet traffic, you can imagine how many potential customers your page can bring you.

2.The links of your pages are active, which allows the page to appear in search engine results. So, visibility is ensured even if people are not logged in to the social networking site.

3.Custom Facebook pages are unique to your identity. You can attract customers to distinctly recognize you by your page anywhere on the Web.

4.This social networking site provides you with a multi-media portal for sharing information regarding your company. You can buy a suitable application from a software company that would enable you to upload videos and photos.

Creating custom Facebook pages and promoting your business through this social networking site is a unique marketing strategy that you can take up for proliferation in your business. If you have ample ideas regarding customizing your Facebook pages, you can buy the applications at software stores like Involvesocial.com. While customizing your Facebook pages with applications from Involve Social you get loads of interesting features, and also get a 30 days money-back guarantee if you are not satisfied with their products.

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About the Author:
Create custom Facebook pages to promote your business. Get it from the leading facebook application developer – Involvesocial.com.
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Date : 20 October 2010
Venue : Hotel Orchid, Mumbai, India

Social Media Marketing – One of the most powerful ways for building brands and marketing products & services in current media landscape. Companies can be ensured of a greater presence and increased popularity of their brand apart from getting an opportunity to promote their services or products to a vast base of potential customers with minimum cost in the quickest possible time. This can be achieved fortifying their marketing team with the right tools and strategies for social media marketing. It has become an integral part of our everyday lives. Given the rate at which Social Media is spreading, marketers can no more ignore this revolutionary medium. Different people assume social media in different terms. From an umbrella term defining various technologies that facilitate social interaction using words, pictures video and the like to tools used for sharing and discussing information. Various software tools and networks allow the generation of user content and it is this revolution that is shaping the next generation of web, TV, mobile, enterprise, PR, marketing comms, brand engagement and every industry sector.

Social media marketing is also about fostering relationships with your end users to continue product and service excellence. Social media websites are also growing by almost 100% year after year in India. This multi-faceted conference will equip you with a holistic approach to social media marketing, providing you with fresh ideas on brand presence, social media tools, current market risks and innovative strategies to improve your organisation’s products & services.

Download Brochure

SOME INTERESTING MEDIA STATISTICS : -

* Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
* Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
* LinkedIn has over 50m members worldwide..
* Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
* Flickr now hosts more than 4 billion images.
* More than 35m Facebook users update their status each day.
* Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
* Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
* Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
* Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
* There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
* There are now 11m LinkedIn users across Europe.
* Towards the end of last year, the average number of tweets per day was over 27.3 million.
* The average number of tweets per hour was around 1.3m.
* 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
* At the current rate, Twitter will process almost 10 billion tweets in a single year.
* About 70% of Facebook users are outside the USA.
* India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
* More than 250 Facebook applications have over a million combined users each month.
* 70% of bloggers are organically talking about brands on their blog.
* 38% of bloggers post brand or product reviews.
* More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Through this summit you will examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes. How can these tools be utilised, how can you employ strategies within your company to increase profitability and sustain reputation

So, In short, it can be concluded that Social Media Marketing is undergoing a lot of structural changes and is poised to grow and contribute greater revenues to the industry in years to come. Get ready!

It is with great pleasure that we invite you all to the “Social Media summit -2010″ and wish you all the very best.

KEY SPEAKERS

* Kunal Jeswani, Country Head – India, OgilvyOne Worldwide
* Arun Nair, Senior Manager – Marketing, Head – Online Initiatives, Club Mahindra
* Uday Sodhi, CEO – New Media, Balaji Telefilms
* Pankaj Muthe, Principal Consultant, SMC
* Harshil Karia, Online Strategist, FoxyMoron
* Vijay Rayapati, Head of Product Development, GizaPage
* Rajeev Dhal, Country Head, J9 Ventures
* Paritosh Sharma, Founder & CEO, Until ROI
* Deep Malhotra, Founder & Managing Partner, Gemini New Media Ventures
* Kris Lakshmikanth, Founder CEO & Managing Director, Head Hunters

KEY THEMES DISCUSSED AT THIS SUMMIT

* Why care about social media marketing (SMM)?
* Outlining the growth of social media and its benefits in today’s Asian market
* Analyzing the worldwide trends in social media & lessons to be learned for Indian market
* How should brands use social media? Illustrating with case studies
* Forecasting revenue growth for brands with ultimate utilisation of social media
* Recognizing SMM as a demand generation tool for brands, products & services to boost business growth
* Discuss and identify the innovative strategies for a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence in the market
* How social media is evolving through mobile applications – What is next for mobile social media?
* Engaging customers though mobile apps and mobile social media
* Selecting your appropriate social media agency. How can marketers use social media and achieve ROI?
* Analyzing the practices for delivering PR campaigns across multiple social media platforms
* Global marketing strategies in order to incite the user to use advanced social media services.
* Strategies on boosting the penetration of social media in smaller cities and rural areas.
* Analysing revenue generating models via various channels like (Facebook, LinkedIn, Twitter, Blogs etc)
* Establishing social media marketing as a ROI strategy while growing your brands, products and services
* SMM as a contrivance for improving customer base & brand loyalty.

WHO SHOULD ATTEND : -

SVPs, CMOs, COOs, VPs, GMs, MDs, Directors, Senior Managers, Heads within:

* Marketing
* Media Marketing
* Branding
* Digital Marketing
* PR & Publicity
* Corporate Communications
* Consumer Marketing
* Media Relations
* CRM/ Service Quality
* CSR
* Product Development

To know more about this conference please visit :
http://www.visionshopsters.com/conference-on-social-media-summit-2010.php

Contact us:

Visionshopsters
Ph : 91-22-40583020
Email: marketing@visionshopsters.com
Website : www.visionshopsters.com

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About the Author:
Visionshopsters specializes in providing comprehensive collection of online market research reports, events bookings, country reports, company profiles, latest books and magazines, customized research services offering informative solutions worldwide. We constantly believe in providing inventive solutions to clients all across the globe. Our clientele consists of over thousands of top most academic organizations, financial institutions, trading companies, legal service providers, accounting consultancies and other corporate business executives.
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Modern day websites need to look great, easy to use and navigate through, simple to update, all the while performing limitless tasks with speed and stability. Not only that, they need to be continuously developing to stay on top of the ever-changing tech world. In the vast field of web design, today, Drupal developers UK found the Drupal Content Management System (shortly Drupal CMS) to be the most user friendly, flexible offering a great range of functionality. Let’s take a quick look on some benefits of Drupal:

Flexible and easy to enhance

Reliable, efficient and robust

Very Secured

Browser Based Interface

Number of Themes

Search Engine Friendly clean URL’s

Content Linking

Basically, Drupal can be used as a back- end system for various types of websites, which include small personal blog to large corporate applications. In brief, Drupal gives you complete control over every aspect of your site, merging the lines between maintaining your site and designing it. Hence, most of the businesses are employing Drupal web design companies and taking utmost care in designing their web site. These companies have a team of well-trained and professional Drupal web developers who have been working and creating web portals with a varied scale and intricacy on Drupal platform.

The Drupal web designers as well as web developers of many established web design and development firms today, offer efficient, dynamic range of Drupal services including Drupal application development, Drupal themes development, Drupal modules development, Drupal layout design, Drupal web development, Drupal installation, Drupal search engine optimization, Drupal maintenance and more. The best thing is that their custom Drupal development service will give you the right solution meeting your personalized requirements. A variety of modules that can be easily customized by these companies include forum, calendar, blog, image gallery, moderated story discussion, static pages, collaborative book authoring, news aggregation plus more.

If your company is seriously looking forward to hire a Drupal website development firm then look out for one that has wide experience in this area. The officials at the company should be creative and should have the capability to accomplish work on time.

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About the Author:
This article is written by a technical writer, working at a leading Drupal developers UK firm. SynapseIndia is a Drupal web designers company in India. We offer Drupal website development services to worldwide clients.
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There are many ways such as SEO, SEM to promote an online site . But the power of rapidly growing Social Media Optimization shortly called as SMO is still not familiar in some parts of the world. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Basically, this process increases the visibility and popularity of the website faster. The principle that works behind SMO is to draw traffic.

But In fact, this works effectively when the site is well-developed in terms of it’s design and content. Traffic can be drawn with SMO but retaining that traffic is important as well. This is possible only when there’s a lot a usability and useful information on the site. This method of marketing establishes social media platform of a business as well it’s working in the favor of search engine optimization process and generating enormous traffic.

Some examples of powerful social networks are where in, you can establish a solid online presence of your business:

1) facebook.com (business networking, friends networking)

2)twitter.com (microblogging, business networking, friends networking)

3)linkedin.com (dedicated to business networking)

Just signing up to these networks and having a profile is not enough. Learning the techniques of optimization and promotion is very important. The activities will definitely start counting and working for you.

I hope I’ve provided some useful information about social media optimization. If you’re not on the above said social networks…I would suggest you to turn yourself on.

 

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About the Author:
Author website: http://www.webdreams.in Our Social Media and blog profiles: http://webdreams.in/blog/?p=242
 
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A well known fact of acquiring higher search engine rankings is by use of Search Engine Optimization (SEO) services. Every business requires the help of SEO experts to create a good SEO campaign to bring higher number of traffic to the site. This will help the business to gain more leads and thereby; more sales revenue to the business.

Before you begin with your SEO campaign, one has to ensure that the SEO expert will fulfill the below requirements effectively and efficiently:

1. One has to be dedicated enough to create and maintain efficient SEO campaign so that the business can attain their business goals
2. One must concentrate on smallest details like Meta tags, descriptions, headings and title tags so that it all works for the website to rank higher on search engines
3.  SEO expert needs to be patient to monitor the working of search engines to understand the tactics that can help the website to obtain good search engine placement.
4.  Proper training and certifications can help the SEO experts to know about the complexities involved with the SEO strategies
5. Up-to-date knowledge about the newest developments helps the SEO experts to know about the latest guidelines of the search engines.
6. SEO experts have to excel both in on-page optimization and off-page optimization techniques so as to enhance the visibility on the search engines.

It is always better to hire SEO experts as compared to conducting self acquiring SEO strategies. They not only prepare competitive SEO strategies but also examine and monitor the performance in terms of its rankings on search engines.

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About the Author:
Rank Catalyst is an offshore SEO Company India. Contact Rank Catalyst for SEO Services India
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