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Archive for April, 2010

If you’ve been trying to make money online for any length of time at all, you’ve probably read about or personally experienced the sales technique of using a one time offer (OTO).

One time offers are sales that are presented to a particular customer one time only it’s normally a special discount on a product or an upsell to a different product. One time offers can greatly increase your online income.

If you haven’t been putting the power of the OTO to work for you, look at these top three reasons why it makes sense for your internet marketing business.

1, One time offers increase urgency.

As you learn more about selling online, or selling in general, you realize that urgency is a powerful motivation for people to buy.

If they feel they need to have something *right now* they will be more likely to purchase from you.

Urgency can be created through your copy, your offer and, most effectively, a time limit on your offer.

When you present a one time offer, you are using the ultimate form of urgency. If the person does not take advantage of your offer right then and there, they will lose out on that special price forever.

It’s very motivating to your audience and you’ll see an increase in sales.

2, One time offers are delivered to a targeted audience.

Breaking through a prospect’s resistance in order to get them to buy can be very difficult. However, it’s much easier once they’ve already purchased from you.

That’s why it’s easier to sell to previous customers than to brand new customers. But the principle also applies if a prospect has said “yes” to something else, even if it’s not a purchase.

Someone who has downloaded a free report from you is more likely to respond positively to a product pitch than someone who has just happened upon your site and is reading your sales letter.

If you use a one time offer right after you give away a free product, you are striking while the iron is hot. You will get more positive results from a group of people who have agreed to receive free information from you.

Their defenses are already down and they can more easily move from “no” to “yes.”

3, One time offers shorten your sales cycle.

People have limited attention spans these days. If they download a free report and then you pitch them a related product weeks or months lately, they may not remember you at all and they may unsubscribe.

When you deliver a one time offer to them immediately after they download your free report you catch them at the right moment.

They know who you are and what you offer because they’ve just opted into receive your free information. You can profit from their visit immediately instead of trying to keep the communication going with them for months on end.

It results in more profits from your list in a shorter period of time.

If you’re not using one time offers in your marketing, now is the time to start. You can increase your effectiveness and your profits by implementing this today.

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About the Author:
Gabor Olah P.S. Click Here To “Steal” The Exact Blueprint I Personally Use to Rake in Five Figures Every Single Month!
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The term “guerrilla marketing” was coined by famed marketer Jay Conrad Levinson, and he built his brand based on the idea of using marketing tactics that nobody else in a niche would consider using. This holds true in Guerrilla Multilevel Marketing as well.

 Levinson addresses the problem that most people face in Multilevel Marketing (MLM) – and that is finding new prospects and new recruits for their opportunity. Warm-marketing tactics have been supported and advocated so long in the industry that many people have turned to alternative tactics – many of the type that Levinson recommends.

 The idea of building a business with Guerrilla tactics really boils down to following a few key concepts:

 1. Budget

 Guerrilla marketing is about saving as much money as you can while making as much money as you can. It’s the idea of using the minimal possible investment for maximal results. Many distributors spend small fortunes on front-loading product, handing out free samples, dropping flyers on cars and going door-to-door trying to peddle their wares. These types of marketing techniques are not only time-consuming and ineffective – they aren’t cheap either!

 2. Response

 Multilevel marketing success depends on getting interested people to respond to your message. This allows you to reach the masses of people that are searching for your type of product, service, or opportunity, while at the same time testing and using techniques that give you a sustainable flow of new prospects and potential clients.

 3. Creativity

 Any form of effective marketing is ultimately about creativity – about seeing opportunity where others don’t, and capitalizing on first-movers advantage. This is the whole essence of Guerrilla Multilevel Marketing, and it really demolishes the myth of “cookie cutter” marketing and shows how effective marketing is marketing that stands out and gets people to take notice of your message.

 We think that Guerrilla Multilevel Marketing is spot-on. If you are in MLM or network marketing, we highly recommend you learn guerrilla-style tactics to grow you business for long-term success.

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About the Author:
Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, see <a rel=”nofollow” target=”_blank” href=”http://www.add700reps.com/?company= Guerilla Multilevel Marketing “>The Free MLM Success Guide</a>.
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You can also learn more about how to use guerrilla marketing in your business, see <a rel=”nofollow” target=”_blank” href=”http://www.add700reps.com/?company= Guerilla Multilevel Marketing “>The MLM Success Blueprint</a>.
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Marketers are always looking at innovative ways to market their products. SMS marketing is one of the most effective marketing strategies nowadays. The success of this form of text marketing is primarily due to the large number of mobile phone users around the world. However, before initiating a campaign we need to focus on a few important factors which will ensure that our SMS marketing campaign is effective. Sending bulk SMS helps to increase the success rate of the campaign but you need to be doubly sure that you are targeting the campaign towards the right audience. The target list that you have can include prospects who have visited your website and registered their details. It can also be numbers you have gathered from a direct mail campaign or collected during a seminar. It can also be a list of restaurants, realtors and attorneys in your area interested in marketing their services.

 

The high potential of SMS marketing campaign in disseminating information to a mass population is being tapped by businesses, politicians and even local churches. SMS campaigns are also being used to choose the winners of reality shows and singing competitions. The popularity of text marketing is because of lower cost compared to other methods of marketing, reach and the simplicity to set up the campaign. SMS marketing software will enable you to send SMS across all operators. You advertisement can reach customers of network carriers in the country. The message reaches prospective customers within a minute. Statistics point out that 94% of cell phone users will read a marketing text SMS and 20% respond to the SMS text. That is quite a good hit rate. Even if only 10% of those become actual customers the revenue generated for the business can be substantial.

 

The effectiveness of the mobile marketing campaign will also depend on the content that is sent out. People who read the SMS would be excited if something is interesting. However, it should not sound exaggerated and too hard to believe. A short, poignant message with an offer can get the readers excited and responsive. A SMS campaign should never look like SPAM. That kills the entire objective of the campaign. The effectiveness of mobile marketing has increased due to high end mobile devices which have better features, a moving target audience and a younger target group of customers. Innovative ideas are driving text marketing and making it more effective. By simply replying to a text message, customers are getting discounts on anything and everything from pizzas to movie tickets.

 

So, if you have a business that you plan to take to the next level of success you need to try out free SMS marketing. It is one of the most effective ways to reach out to a focused customer group within a tight budget. 

The high potential of SMS marketing campaign in disseminating information to a mass population is being tapped by businesses, politicians and even local churches. SMS campaigns are also being used to choose the winners of reality shows and singing competitions. The popularity of text marketing is because of lower cost compared to other methods of marketing, reach and the simplicity to set up the campaign. SMS marketing software will enable you to send SMS across all operators. You advertisement can reach customers of network carriers in the country. The message reaches prospective customers within a minute. Statistics point out that 94% of cell phone users will read a marketing text SMS and 20% respond to the SMS text. That is quite a good hit rate. Even if only 10% of those become actual customers the revenue generated for the business can be substantial. The effectiveness of the mobile marketing campaign will also depend on the content that is sent out. People who read the SMS would be excited if something is interesting. However, it should not sound exaggerated and too hard to believe. A short, poignant message with an offer can get the readers excited and responsive. A SMS campaign should never look like SPAM. That kills the entire objective of the campaign. The effectiveness of mobile marketing has increased due to high end mobile devices which have better features, a moving target audience and a younger target group of customers. Innovative ideas are driving text marketing and making it more effective. By simply replying to a text message, customers are getting discounts on anything and everything from pizzas to movie tickets. So, if you have a business that you plan to take to the next level of success you need to try out free SMS marketing. It is one of the most effective ways to reach out to a focused customer group within a tight budget.

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About the Author:
Suresh Adams is the Promoter of Indiarocks.com. He is a specialist in SMS and Mobile Marketing. The company offers various Mobile marketing solutions. visit to send free SMS.Suresh Adams is the Promoter of Indiarocks.com. He is a specialist in SMS and Mobile Marketing. The company offers various Mobile marketing solutions. visit to send free SMS.
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Credibility is an important issue online, no matter what type of business model you are using. Your credibility is the amount of trust people put into what you write, what you promote and what you are selling.

Without credibility and trust, you’re going to have an empty bank account and very little to show for your efforts online. With a high deal of credibility within your market, it’s like printing money. Your market will trust you and believe what you have to say.

They’ll act on your recommendations, whether they are for your own product or someone else’ product.

It’s obvious that credibility can directly effect your bottom line, so how do you build it up and preserve it?

Here are the top five ways that you can increase your credibility online and improve your standing within your niche.

1. Be yourself.

Have you ever arrived at a website and realized that something was “off” about the writing and the persona that was being created.

For example, you see a sales page for someone who claims to be making thousands of dollars online, but ever search for that person’s name has the word “scam” attached.

Or someone is begging for help with their online business in a forum, but their signature file claims that they make five figures with one simple system.

You can lose a lot of credibility by pretending to be something you’re not online, especially when it comes to the make money online niche. Don’t be fake – it’s the fastest way to ruin your reputation.

2. Promote (or sell) quality products.

In the same vein as being yourself, you need to make sure what you put forth is high quality. Whether you are selling your own product or promoting someone else’s, make sure that the information is helpful, realistic and quality.

One angry customer can poison the whole niche against your product and your promotions.

3. Keep your gripes to yourself.

If you’re using your blog or your forum posts as a personal soap box to air all of your grievances against the world and Internet marketing, no one will want to listen. While it’s perfectly fine to be upset about things, no one likes to stick around a negative person.

Keep your content on the positive side and you’ll attract more readers and increase your presence online.

4. Present your content in “ugly” packaging.

If you think you can get by with no graphics or poorly made graphics, think again. Your presentation is important online. An awesome product in ugly packaging is not going to make you successful or credible.

Invest in professional graphics and you’ll be able to see your credibility and your sales increase.

5. Putting too many ads on your site.

This is an important point, especially for blogs. If you want to come across as credible and interesting, you can’t have a site that is plastered with ads.

It’s okay to have a few ads to display quality products (see #2 above) but if the ads outweigh your content, you’ve got a big problem.

Keep things in balance and you’ll be more trustworthy to your niche.

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About the Author:
Gabor Olah P.S. Click Here To “Steal” The Exact Blueprint I Personally Use to Rake in Five Figures Every Single Month!
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There are plenty of marketing tools for Realtors for you to choose.  Some will do their job and help you generate more leads and others are a complete waste of time and marketing dollars.  But one of these essential internet marketing tools for Realtors will make you look like a real estate celebrity in your area, capture prospect’s attention like crazy and turn them into clients 20 times quicker.  What is it?  Podcasting.  And you don’t need to be a “techie” to do it!

The best way to think of podcasting is that it’s much like a radio show on your website.  You can record “episodes” on various real estate topics and upload them to your website for prospects to download and listen to when they choose.  

These days, more and more consumers are listening to podcasts on their iPods and other mobile devices.  It’s almost exactly like a radio show without having to buy all the studio equipment.  Consumers love podcasts because they can download and listen to them on-demand as opposed to being required to listen at a set time, as with regular radio.  

With most marketing tools for Realtors, you have to spend a little marketing cash to use them.  But with podcasting, it’s not bad at all.  You basically just need a microphone hooked up to your computer, a little software and you’re up and running.  

To make it easier for us Realtors, you can buy “podcasting kits”, which have everything you need in one package.  You can buy cheap, used kits for maybe $50 all the way up to brand new kits for $100-$300.  After that, you can start being a real estate celebrity!

You need to know what you’re getting into with any of these marketing tools for Realtors that you here about, so here’s the real deal with podcasting…..

You still need to drive traffic to your website for prospects to listen to your podcasts.  Podcasting itself doesn’t drive traffic to your website; at least not exactly.  I can’t cover all the ways to drive traffic now but there are plenty of them, many are a snap to use and a bunch can be free for you.  

But one cool thing about podcasting that can actually drive traffic to your website is that you can post your podcasts on various websites where people are searching for specific types of podcasts.  Just like you can search on YouTube for videos, there are sites where prospects can search for your podcast, download it and hopefully decide to go to your website.

Now that you have the overview on one of the essential marketing tools for Realtors, you know what type of equipment you need and what it does for your prospects, let’s go over the specifics on what you’re actually going to do with podcasting to become this real estate celebrity.

One idea is to create a mini-series of episodes on “first-time home buying”.  You can lay out all the topics and steps involved in buying a home for the first time, break them into individual episodes and record them for your podcast.  

Another example would be to invite certain guests to record the podcast with you.  You could invite your favorite title rep., loan officer, appraiser, home inspector, etc. for an interview.  Grill them with all the questions a typical buyer or seller would have and turn them into podcasts.  

Your prospects will eat this stuff up! They’re craving this information and if you can give it to them in a unique, informative and fun way, guess who they’ll want to work with as their Realtor?  Exactly, you!  

You need to realize that you’re building a relationship with your prospects through podcasting; much the same way you’ve built a relationship with your favorite radio talk show host.  Give people what they’re looking for and let your personality shine through.  That’s what will turn these prospects into clients and closed deals.  

Do you see the “dollars signs” yet?

Don’t worry if you don’t feel like a radio professional; you don’t need to be.  All you’re doing is recording some great information that your prospects are looking for.  Don’t get nervous, just let your personality shine through and have fun.  

Plus, if you screw up, you can edit it! That’s the beauty of podcasting; it’s not live!  So feel free to screw up and start again.

Now you might be thinking, out of all the marketing tools for Realtors out there, that this is just not your “thing”.  You could be right.  But I would challenge you to think about the affects this weapon can have in your marketing arsenal.  

Think about how your prospects will view you compared to every other Realtor out there who just hands out business cards.  Think about how much this will set you apart from your competition.  Think about how many new clients this could bring in for you; possibly resulting in a doubling of your income.

How do you view the radio talk show hosts that you listen to? How about the personalities on TV that you watch?  Even if it’s unconsciously, you set them up on a pedestal as an expert, don’t you?  That’s the same exact effect you can have on your prospects by using podcasting.  

Podcasting is definitely new in terms of marketing tools for Realtors but that’s even more reason to jump in and get started; you’ll beat the competition to the punch!  Try to step out of your comfort zone and give it a shot.  

Grab a microphone, plug it into your computer, pick a few topics to talk about and turn yourself into a real estate celebrity.  You never know, you just might enjoy it.  Your bank account sure will!

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About the Author:
Josh Sanders is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA.Shiloh Street University is an online marketing school for Real Estate Agents, dedicated to “Creating Wealthy Agents through World-Class Marketing” by providing step-by-step video lead-generation tutorials.Get your “FREE 5 Day Sneak Peek” at http://www.ShilohStreetUniversity.com
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